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portfolio > Strategic Marketing
Interactive media & Data Visualization

State Voices

Post-Election
Report 2022

Online | Press | LinkedIn | Instagram
Creative Direction • Digital Design & User Experience (UX) •
Data Analysis & Reporting • Civic Engagement & Advocacy •
Content Strategy • Stakeholder Communication

Credits:
Will Johnson

ROLE
Creative Director
Strategic Marketing Lead
Multimedia Producer
Content Strategist
Project Manager
UX Designer

Credits:
COLLABORATORS

JORDAN DELOACH
Communications Director
State Voices

ALEXIS ANDERSON-REED
President
State Voices

  • Project Overview

    State Voices
    Post-Election Report 2022
    Interactive Media & Data Visualization

    Online | Press | LinkedIn | Instagram

  • BLUF

    State Voices partnered with me to create an interactive post-election report that highlighted the network’s 2022 achievements, strategies, and lessons. Through interactive multimedia and clear brand storytelling, the report elevated their impact and reinforced their leadership in civic engagement.

  • Mission

    The report’s goal was to celebrate State Voices’ success in mobilizing voters and advancing a multiracial democracy while promoting transparency and accountability. By combining data insights and on-the-ground stories, it inspired continued collaboration and investment in their work.

  • Outcomes

    The interactive report effectively communicated key achievements, providing stakeholders with a clear understanding of the network’s efforts. Compelling multimedia content amplified the report’s reach, while cohesive messaging ensured alignment across digital platforms.

  • Impacts

    State Voices increased visibility, strengthened partnerships, and reinforced its position as a leader in civic engagement. The report also fostered greater collaboration within the network and built momentum for future advocacy efforts.

Key Contributions

  • Creative Direction & Media Strategy

    Developed a cohesive visual identity for the interactive report, aligning with the organization’s brand and values.

  • Digital Design & User Experience

    Designed a seamless user experience, ensuring the report was accessible, engaging, and easy to navigate across platforms.

  • Content Development

    Structured complex data into digestible narratives, emphasizing State Voices’ impact and ongoing commitment to social change.

  • Data Visualization

    Transformed statistics and insights into visually compelling infographics and charts, enhancing clarity and understanding.

  • Stakeholder Engagement

    Created targeted assets for social media and email marketing campaigns to expand the report’s reach and impact.

Challenge

Effectively showcasing the breadth of State Voices’ impact required presenting detailed data and stories without overwhelming the audience. Balancing the needs of policymakers, advocates, and community members meant creating an accessible and visually engaging digital experience.

Additionally, the report needed to serve as a long-term resource, providing valuable insights while motivating continued advocacy efforts.

Solutions

Through a collaborative design and production process, I implemented a strategy that:

  • Prioritized clear, digestible storytelling through interactive media.

  • Developed a vibrant visual language that embodied the campaign’s theme.

  • Integrated multimedia elements, including embedded videos and dynamic infographics.

  • Designed responsive layouts to ensure accessibility across all devices.

This approach allowed State Voices to present both qualitative and quantitative data in a way that was immersive, informative, and emotionally resonant.

Outcomes
& Impacts

Increased Engagement
 The report’s interactive format led to a 60% higher engagement rate compared to previous reports, with readers spending significantly more time exploring content.

Amplified Reach
 Through a multi-channel marketing strategy, the report reached thousands of stakeholders, including policymakers, funders, and grassroots organizers.

Strengthened Advocacy
 The accessible data and storytelling elements empowered local partners with the information needed to advance advocacy efforts.

Lasting Resource
 The report continues to serve as a vital resource for coalition-building, grant applications, and policy discussions.

Read the report

Check out the full interactive report here, including snapshots from SV’s State Tables and Emerging States on their work to advance a healthy, multiracial democracy, or download the PDF.

CLIENT FEEDBACK

"Will’s creative leadership was invaluable in bringing our report to life. He transformed complex information into an engaging, visually dynamic experience that clearly communicated our impact. His thoughtful approach to design and storytelling ensured our network’s accomplishments were celebrated and our message resonated far and wide."
— JORDAN DELOACH | Communications Director, State Voices

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