when Curiosity Meets Courage,

Horizons Shift

about


The Mission
SERVICES
Founder's Bio

Services

Solutions

Services • Solutions •


Brand Activations

Campaign Management
& Content Strategy

Copy Editing, Scripting
& Storyboarding

Design Standards
& Quality Assurance
(Brand Guidelines, Style Guides, Toolkits, etc.)

EPKs, Media Packages,
Websites & Portfolios

Pitches, Proposals
& Executive Reports

Storytelling
& Visual Narrative

Direction & Strategy

Art Direction & Project Management

AI Integrations &
Automation Tools

Brand Strategy &
Creative Consulting

Design Leadership &
Skills Training
(
Innovation Labs &
Concept Incubation)

Messaging, Tone &
Voice Development

Team Management &
Workflow Optimization

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Production

Broadcast Media, Live Streaming & On-Location

Cinematography (Video Direction, Editing & Production)

Lighting & Photography

Live Events
& Production Design

Studio Direction
& Talent Management

Visual Merchandising
& Product Design

DEsign

3D Modeling, SFX & VFX
(Lighting, Rigging & Rendering)

Animation & Motion Graphics

Audio Engineering,
Mixing & Podcasting

Graphic Design, Illustration, Layouts & Typography

Layout, Publication,
& Print Design

UX/UI Design &
Front-End Development

Get a Quote

advertising

AI-Powered Insights & Predictive Analytics

Brand Positioning,
Campaigns & Deployments

Industry Insights &
Market Analysis

Cross-Platform
Advertising & Media Buying
(PPC & Paid Social)

Outreach Media &
Lead Generation

Performance Marketing
(CRO, SEO, SEM, etc.)

Public Relations

Audience Engagement
& Growth Models

Content Marketing
& Thought Leadership

E-Commerce, SaaS
& Product Marketing
(B2B. B2C, CPG, DTC, etc.)

Influencer Marketing,
Social Media & UGC

Media Relations
& Strategic Partnerships

Crisis, Media, Publicity
& Reputation Management

Let's work!

The mission


OUR FUTURE BELONGS TO
BRAVE BRANDS & BIG IDEAS
THAT DEFY LIMITS.

HRZN SHFT Studios: Mission Icon — Curiosity

CURIOSITY

With curiosity, we challenge stifling assumptions.

HRZN SHFT Studios: Mission Icon — Courage

COURAGE

With courage, we push beyond creative boundaries.

HRZN SHFT Studios: Mission Icon — Community

COMMUNITY

With community, vision shapes a future built to last.

BIO

Founder

BIO • Founder •


HRZN SHFT

Triptych portrait of Will Johnson, Founder and Creative Director for HRZN SHFT Studios.

will Johnson

Creative Director
Founder | HRZN SHFT

  • Will Johnson is a creative strategist, problem-solver, and designer with a passion for bringing ideas to life. With over 15 years of experience in multimedia production, design, and marketing, he helps brands navigate complex challenges, craft meaningful narratives, and connect with audiences in fresh, engaging ways. His work spans industries—from corporate communications and government initiatives to advocacy and entertainment—where he thrives on turning bold ideas into impactful campaigns.

  • Will earned dual degrees in Media Production and Digital Design from Parsons: The New School for Design, where he developed a foundation in visual storytelling, creative strategy, and multimedia execution. After graduating, he went on to collaborate with brands such as BRIC TV, Netflix, Corona, Nickelodeon, The Washington Post, and Gaye Magazine, bringing his expertise in design, media, and strategy to projects that blend creativity with impact.

    His portfolio includes collaborations with cultural icons like Xzibit and Lin-Manuel Miranda, contributing to multimedia projects that blend storytelling and visual artistry. He has also developed creative strategies for political figures and organizations such as Senator Chuck Schumer, SEIU, and Planned Parenthood, helping shape high-impact campaigns that mobilize audiences and drive engagement. No matter the project, Will designs for the future—because time, resources, and capacity may be limited, but that shouldn’t stand in the way of beauty and creation.

  • Beyond the creative world, Will enjoys playing guitar, solving puzzles, and staying active. If he's not swimming, you’ll probably spot him biking to the gym. He approaches creativity the same way he approaches life—with curiosity, energy, and a drive to push past limits.

    Fun fact? His favorite color is orange—probably because it’s bold, vibrant, and impossible to ignore. He draws inspiration from Octavia Butler’s Parable of the Sower (a visionary science fiction novel), the surreal, animated world of Tekkonkinkreet (2006, directed by Michael Arias), and the intricate, dreamlike illustrations of Juanjo Guarnido, James Jean, and Michal Dziekan.

contact
CV/Resume
Portfolio

the process

BUILT to deliver exceptional work without unnecessary complexity.


HRZN SHFT Studios: Process Icon — Phase I: Discovey

DISCOVERY

PHASE 01

We begin with a conversation, understanding your BIG IDEA, its brand, goals, and audience.


HRZN SHFT Studios: Process Icon — Phase II: Define

STRATEGY

PHASE 02

We next identify core messaging, creative direction, and strategic objectives.


HRZN SHFT Studios: Process Icon — Phase III: Design

DESIGN

PHASE 03

HRZN SHFT will craft compelling narratives, visuals, and concepts that resonate.


HRZN SHFT Studios: Process Icon — Phase IV: Development

PRODUCTION

PHASE 04

Next, ideas are brought to life with expert production, visual design & seamless execution.


HRZN SHFT Studios: Process Icon — Phase V: Delivery

DELIVERY

PHASE 05

We launch successfully!
Afterwards, analyze and refine—ensuring lasting impact.

REVIEWS

SOCIAL MEDIA

FOLLOW

SOCIAL MEDIA • FOLLOW •

Follow HRZN SHFT Studios on all social media platforms for the latest projects, insights, and creative shifts shaping the industry.

@HRZNSHFT