
when Curiosity Meets Courage,
Horizons Shift.
about

Services
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Solutions
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Services
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Solutions
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Services • Solutions • Services • Solutions •
Full-spectrum creative services
Direction | Leadership | Strategy
Art Direction & Project Management
AI Integrations & Automation Tools
Brand Strategy & Creative Consulting
Design Leadership & Skills Training
(Innovation Labs & Concept Incubation)Messaging, Tone & Voice Development
Team Management & Workflow Optimization
Brand Activation x development
Campaign Management & Content Strategy
Copy Editing, Scripting & Storyboarding
Design Standards & Quality Assurance
(Brand Guidelines, Style Guides, Toolkits, etc.)EPKs, Media Packages, and Portfolios
Pitches, Proposals & Executive Reports
Storytelling & Visual Narrative
Creative | Design | Visuals
3D Modeling, SFX & VFX
(Lighting, Rigging & Rendering)Animation & Motion Graphics
Audio Engineering, Mixing & Podcasting
Graphic Design, Illustration & Typography
Layout, Publication, & Print Design
UX/UI Design & Front-End Development
IMAGE | CONTENT | Production
Broadcast Media, Live Streaming & On-Location
Cinematography
(Video Direction, Editing & Production)Lighting & Photography
Live Events & Production Design
Studio Direction & Talent Management
Visual Merchandising & Product Design
advertising | communications
AI-Powered Insights & Predictive Analytics
Brand Positioning, Campaigns & Deployments
Industry Insights & Market Analysis
Cross-Platform Advertising & Media Buying
(PPC & Paid Social)Outreach & Lead Generation
Performance Marketing (CRO, SEO, SEM, etc.)
Awareness | Engagement | scaling
Audience Engagement & Growth Models
Content Marketing & Thought Leadership
E-Commerce, SaaS & Product Marketing
(B2B. B2C, CPG, DTC, etc.)Influencer Marketing, Social Media & UGC
Media Relations & Strategic Partnerships
Publicity & Reputation Management

The mission
Our future belongs to
brave brands & big ideas
that defy limits.
Curiosity
With curiosity, we challenge stifling assumptions.
Courage
With courage, we push beyond creative boundaries.
Community
With community, vision shapes a future built to last.
BIO
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Founder
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BIO • Founder •
HRZN SHFT
Mr. will Johnson
Creative Director
Founder | HRZN SHFT
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Will Johnson is a creative strategist, problem-solver, and designer with a passion for bringing ideas to life. With over 15 years of experience in multimedia production, design, and marketing, he helps brands navigate complex challenges, craft meaningful narratives, and connect with audiences in fresh, engaging ways. His work spans industries—from corporate communications and government initiatives to advocacy and entertainment—where he thrives on turning bold ideas into impactful campaigns.
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Will earned dual degrees in Media Production and Digital Design from Parsons: The New School for Design, where he developed a foundation in visual storytelling, creative strategy, and multimedia execution. After graduating, he went on to collaborate with brands such as BRIC TV, Netflix, Corona, Nickelodeon, The Washington Post, and Gaye Magazine, bringing his expertise in design, media, and strategy to projects that blend creativity with impact.
His portfolio includes collaborations with cultural icons like Xzibit and Lin-Manuel Miranda, contributing to multimedia projects that blend storytelling and visual artistry. He has also developed creative strategies for political figures and organizations such as Senator Chuck Schumer, SEIU, and Planned Parenthood, helping shape high-impact campaigns that mobilize audiences and drive engagement. No matter the project, Will designs for the future—because time, resources, and capacity may be limited, but that shouldn’t stand in the way of beauty and creation.
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Beyond the creative world, Will enjoys playing guitar, solving puzzles, and staying active. If he's not swimming, you’ll probably spot him biking to the gym. He approaches creativity the same way he approaches life—with curiosity, energy, and a drive to push past limits.
Fun fact? His favorite color is orange—probably because it’s bold, vibrant, and impossible to ignore. He draws inspiration from Octavia Butler’s Parable of the Sower (a visionary science fiction novel), the surreal, animated world of Tekkonkinkreet (2006, directed by Michael Arias), and the intricate, dreamlike illustrations of Juanjo Guarnido, James Jean, and Michal Dziekan.

the process
BUILT to deliver exceptional work without unnecessary complexity.
PHASE I
DISCOVERY
We begin with a conversation, understanding your BIG IDEA, its brand, goals, and audience.
PHASE II
DEFINE
We next identify core messaging, creative direction, and strategic objectives.
PHASE III
DESIGN
HRZN SHFT will craft compelling narratives, visuals, and concepts that resonate.
PHASE IV
DEVELOPMENT
Next, ideas are brought to life with expert production, visual design & seamless execution.
PHASE V
DELIVERY
We launch successfully!
Afterwards, analyze and refine—ensuring lasting impact.

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