when Curiosity Meets Courage,

Horizons Shift.

about


Services

Solutions

Services

Solutions

Services • Solutions • Services • Solutions •

Full-spectrum creative services


Direction | Leadership | Strategy

  • Art Direction & Project Management

  • AI Integrations & Automation Tools

  • Brand Strategy & Creative Consulting

  • Design Leadership & Skills Training
    (
    Innovation Labs & Concept Incubation)

  • Messaging, Tone & Voice Development

  • Team Management & Workflow Optimization

Brand Activation x development

  • Campaign Management & Content Strategy

  • Copy Editing, Scripting & Storyboarding

  • Design Standards & Quality Assurance
    (Brand Guidelines, Style Guides, Toolkits, etc.)

  • EPKs, Media Packages, and Portfolios

  • Pitches, Proposals & Executive Reports

  • Storytelling & Visual Narrative


Creative | Design | Visuals

  • 3D Modeling, SFX & VFX
    (Lighting, Rigging & Rendering)

  • Animation & Motion Graphics

  • Audio Engineering, Mixing & Podcasting

  • Graphic Design, Illustration & Typography

  • Layout, Publication, & Print Design

  • UX/UI Design & Front-End Development

IMAGE | CONTENT | Production

  • Broadcast Media, Live Streaming & On-Location

  • Cinematography
    (Video Direction, Editing & Production)

  • Lighting & Photography

  • Live Events & Production Design

  • Studio Direction & Talent Management

  • Visual Merchandising & Product Design


advertising | communications

  • AI-Powered Insights & Predictive Analytics

  • Brand Positioning, Campaigns & Deployments

  • Industry Insights & Market Analysis

  • Cross-Platform Advertising & Media Buying
    (PPC & Paid Social)

  • Outreach & Lead Generation

  • Performance Marketing (CRO, SEO, SEM, etc.)

Awareness | Engagement | scaling

  • Audience Engagement & Growth Models

  • Content Marketing & Thought Leadership

  • E-Commerce, SaaS & Product Marketing
    (B2B. B2C, CPG, DTC, etc.)

  • Influencer Marketing, Social Media & UGC

  • Media Relations & Strategic Partnerships

  • Publicity & Reputation Management


The mission


Our future belongs to
brave brands & big ideas
that defy limits.

Curiosity

With curiosity, we challenge stifling assumptions.

Courage

With courage, we push beyond creative boundaries.

Community

With community, vision shapes a future built to last.

BIO

Founder

BIO • Founder •


HRZN SHFT

Mr. will Johnson

Creative Director
Founder | HRZN SHFT

  • Will Johnson is a creative strategist, problem-solver, and designer with a passion for bringing ideas to life. With over 15 years of experience in multimedia production, design, and marketing, he helps brands navigate complex challenges, craft meaningful narratives, and connect with audiences in fresh, engaging ways. His work spans industries—from corporate communications and government initiatives to advocacy and entertainment—where he thrives on turning bold ideas into impactful campaigns.

  • Will earned dual degrees in Media Production and Digital Design from Parsons: The New School for Design, where he developed a foundation in visual storytelling, creative strategy, and multimedia execution. After graduating, he went on to collaborate with brands such as BRIC TV, Netflix, Corona, Nickelodeon, The Washington Post, and Gaye Magazine, bringing his expertise in design, media, and strategy to projects that blend creativity with impact.

    His portfolio includes collaborations with cultural icons like Xzibit and Lin-Manuel Miranda, contributing to multimedia projects that blend storytelling and visual artistry. He has also developed creative strategies for political figures and organizations such as Senator Chuck Schumer, SEIU, and Planned Parenthood, helping shape high-impact campaigns that mobilize audiences and drive engagement. No matter the project, Will designs for the future—because time, resources, and capacity may be limited, but that shouldn’t stand in the way of beauty and creation.

  • Beyond the creative world, Will enjoys playing guitar, solving puzzles, and staying active. If he's not swimming, you’ll probably spot him biking to the gym. He approaches creativity the same way he approaches life—with curiosity, energy, and a drive to push past limits.

    Fun fact? His favorite color is orange—probably because it’s bold, vibrant, and impossible to ignore. He draws inspiration from Octavia Butler’s Parable of the Sower (a visionary science fiction novel), the surreal, animated world of Tekkonkinkreet (2006, directed by Michael Arias), and the intricate, dreamlike illustrations of Juanjo Guarnido, James Jean, and Michal Dziekan.

the process

BUILT to deliver exceptional work without unnecessary complexity.


PHASE I

DISCOVERY

We begin with a conversation, understanding your BIG IDEA, its brand, goals, and audience.


PHASE II

DEFINE

We next identify core messaging, creative direction, and strategic objectives.


PHASE III

DESIGN

HRZN SHFT will craft compelling narratives, visuals, and concepts that resonate.


PHASE IV

DEVELOPMENT

Next, ideas are brought to life with expert production, visual design & seamless execution.


PHASE V

DELIVERY

We launch successfully!
Afterwards, analyze and refine—ensuring lasting impact.

Reviews

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